Fractional growth leadership for scaling tech companies.

I help growing businesses find and pull the right levers - turning growth strategy into measurable results, without the overhead of a full-time hire.

I'm Tom Mercer. I partner with founders and growth teams to unlock sustainable acquisition, engagement, and monetisation at every stage.

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Who we are

Growth leadership forged at scale.

Tom is a growth and operations leader who has scaled products from zero to $100M+ ARR, led teams of 25+, and driven double-digit top and bottom-line outcomes at leading technology companies. He now partners with founders and investors to diagnose scale barriers and deliver execution roadmaps.

How we work

Levers is principal-led and AI-native, meaning you'll work directly with Tom Mercer on strategy and execution, backed by leading AI tools and automation designed to deliver value and scale. Where further specialised expertise is needed, we engage vetted specialists from our network on a project basis.


What we do

Find the levers. Pull them.

Scale Diagnostic

Clarity on your biggest growth and efficiency levers

Identify where you're losing time, money, or opportunity today, and get a roadmap to fix it.

Deliverables

Fractional Operator

Senior operator support without the full-time cost

Ongoing accountability, problem-solving, and leadership bandwidth.

Deliverables

Diagnose. Design. Deliver.

Phase 1 - Diagnose (2 weeks)

Understand the landscape

  • Proprietary Scale Scorecard assessment to determine barriers to scale across 8 dimensions
  • Financial, operational & customer data review
  • Founder / leadership interviews

Output: Scale Readiness Report with prioritised opportunities

Phase 2 - Design (2 weeks)

Build the roadmap

  • Socialisation & alignment
  • Initiative prioritisation and business case development
  • Roadmap with OKRs and owners
  • Quick-wins identification

Output: Implementation roadmap with quantified targets

Phase 3 - Deliver (as required)

Execute and iterate

  • Hands-on implementation support
  • Weekly / monthly operating rhythm
  • Progress tracking and course correction

Output: Impact and tracked results against OKRs

Pricing tailored to engagement scope.


Get started

Let's talk.

Ready to find your growth levers? Reach out to start the conversation.

tom@levers.works